Refocus

“Finding Your Culture”

Role: Director, Producer, DOP + Editor

Project Overview

Create a television commercial for Refocus that highlights the positive impact of personalised support services, showcasing how the right support can empower individuals and families to live more connected, independent, and fulfilling lives.

Challenge

Support services are often communicated through clinical or service-focused messaging, making it difficult to capture the real-life impact they have on individuals and families. The challenge was to create a campaign that emotionally connected with audiences while authentically representing the importance of support, inclusion, and independence.

Solution

Developed a cinematic, lifestyle-driven television commercial that followed relatable family and everyday life scenarios to demonstrate the value of meaningful support. Through authentic performances, emotive storytelling, and aspirational visuals, the campaign brought the "Finding Your Culture" message to life, highlighting how Refocus helps individuals and families find connection, confidence, and a sense of belonging within their communities.