Kilcoy Global Foods

Andy Cooks Socials Collaboration

Role: Creative Producer, DOP + Editor

Project Overview

Create a series of social media campaigns in collaboration with Andy Cooks that showcase Kilcoy Global Foods' premium beef products through seasonal recipes and engaging short-form content designed for digital audiences.

Challenge

Food content is one of the most competitive categories on social media, requiring content that captures attention instantly while showcasing product quality in an authentic and engaging way. The challenge was to leverage Andy Cooks' established audience and trusted personality while ensuring Kilcoy's premium products remained central to the campaign narrative.

Solution

Through dynamic cooking sequences, product-focused visuals, and engaging social-first editing, the campaign highlighted the versatility and quality of Kilcoy's products while creating highly shareable content designed to drive audience engagement and brand awareness across digital channels.