Brisbane Markets

“From Farm To You”

Role: Director, Producer, DOP + Editor

Project Overview

Create a television commercial for Brisbane Markets that highlights the journey of fresh produce from local growers to Queensland families, showcasing the important role Brisbane Markets plays in connecting farms, suppliers, retailers, and consumers.

Challenge

Most consumers have little visibility into where their food comes from or the complex supply chain that delivers fresh produce to stores and homes each day. The challenge was to create a campaign that communicated the scale and importance of Brisbane Markets while making the story relatable and meaningful to everyday audiences.

Solution

Developed a cinematic television commercial that followed the journey of fresh produce from farm to table, showcasing local growers, distribution networks, retailers, and families enjoying fresh food at home. Through authentic storytelling, vibrant food cinematography, and a strong focus on local agriculture, the campaign brought the "From Farm To You" message to life, reinforcing Brisbane Markets' role in supporting Queensland growers and delivering fresh, locally sourced produce to communities across the state.